The valuable manifesto

Here’s my manifesto for communicating your ideas in a way that people value, and that feels good for you too.

How to create valuable content:

1. Listen first if you want to be heard

2. Be clear on your goal: know where you’re heading

3. Focus on a niche: be crystal clear who you serve

4. Put your audience’s needs first: their questions = your content

5. Be generous: share your expertise, set your ideas free

6. Tell good stories: real human intimate ones connect best

7. Help, don’t sell: the more you help, the less you sell, the more you end up selling

8. Commit to quality: in look, feel and tone

9. Write for one person: forget everyone, write for someone

10. Share from the heart, always

— Robin Williams