A simple one-page template I’ve used for years to help writers think before they write. If you want clearer, more confident content (and far less time wasted), this little tool will change everything.

Marketing is changing – again. Our research shows people are tired of noise and craving connection. The Work is Relational explores how trust, empathy and humanity can guide the next era of marketing – work that feels good, does good, and builds real relationships.

Marketing in 2025 is emotional, fast, and fragmented. In our new survey, 77 marketers share how it really feels to do this work today – the exhaustion, the hope, the longing for clarity and connection. Their voices reveal a profession in search of confidence and meaning. This research sets the stage for a new era of Valuable Content Marketing: human, courageous, and joyful.

This is a story about buckets, stickers, generosity – and business. But mostly, it’s about love.