My Blog
Thoughts to help you unlock, shape and communicate your ideas. Find your voice and change the world for the better.
“The Work is Relational” – thoughts on the future of marketing
Marketing is changing – again. Our research shows people are tired of noise and craving connection. The Work is Relational explores how trust, empathy and humanity can guide the next era of marketing – work that feels good, does good, and builds real relationships.
The Absolute State of Marketing & Promotion in 2025 - research results
Marketing in 2025 is emotional, fast, and fragmented. In our new survey, 77 marketers share how it really feels to do this work today – the exhaustion, the hope, the longing for clarity and connection. Their voices reveal a profession in search of confidence and meaning. This research sets the stage for a new era of Valuable Content Marketing: human, courageous, and joyful.
Buckets of Love
This is a story about buckets, stickers, generosity – and business. But mostly, it’s about love.
Signs of Life. How a touch of humanity connects in our digital world
When was the last time a website made you feel something? In a noisy digital world, trust starts with something simple: a sign of life.
Listen if you want to be heard
Why and where listening to feedback from your clients and customers is invaluable, and a whistle stop tour of how to do it well.
How to find your voice and build a valuable newsletter: Kerry Harrison’s story
Embracing who you are and finding your voice can unlock incredible opportunities. If you’re feeling stuck or unsure where to start, let Kerry’s journey and lessons inspire you.
Back to basics: what is valuable content and why I believe it’s key to marketing?
What is valuable content and how do you use it land your message and grow your business? Here’s my view, and why I came to believe - and still believe - in this approach.
Create valuable content, transform your business
If you focus on producing valuable content for your clients and customers, then good things will happen for you and your business. Here’s why content is such a great catalyst for business transformation.
Acres of diamonds
A useful parable for anyone rethinking what they do in work and life.
Strategy - the sure fire antidote to random acts of content
“Without strategy content is just stuff. And the world has enough stuff.” ~ Arjun Basu
A good content strategy starts with objectives and ends with results. Here’s the process and plan to get you from A to B using the content on your website and beyond.
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