Books and resources
Here’s my book along with a handy workbook, a content planner and a set of maps to help you on the path to message and content success.
Valuable Content Marketing
How to make quality content your key to success
By Sonja Jefferson (that’s me – now Nisson) and Sharon Tanton, published by Kogan Page 2013, 2015
“A clear, honest and practical book that shows how powerful – and how simple – content marketing can be. It’s a super-useful workbook and also a demonstration of content marketing at its very best.”
Maps to guide you on your content journey
Use these maps to plan your journey to Bountiful Bay: marketing nirvana where your message and content are just right, and the perfect clients are drawn to you again and again.
Valuable content strategy workbook
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
The companion workbook to chapter 11 in the Valuable Content Marketing book.
Use this illustrated workbook to think through and record the 10 steps you’ll need to consider to create a super valuable content strategy.
Handy content planner
A helpful content marketing planning tool that your whole team can share, so everyone can see what content is coming up, who it’s for and the activity coming up in the weeks ahead.
My latest thinking
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