My services
Thinking of refreshing your brand and launching a new website but not sure how to frame what you do so the right people take notice? Want to create valuable content that resonates with your audience? I’d love to help.
How I can help you
My focus is your message, content and marketing - how to position what you do and connect with your audience to attract more of the work you love best.
Using an approach rooted in research and deep listening, I help you clarify and communicate what it is you want to say to the world to make selling what you do a whole lot easier.
People tend to hire me when they’re thinking of making a bold change to their business - new direction, new brand, fresh website, an ambitious marketing drive.
Using insight and feedback from your clients and stakeholders, I’ll help you see where your true value and opportunity lies, getting to the heart of your message and joining up your business development efforts for success.
The tangible outcome is more inbound opportunities and an easier, more natural sales process.
You’ll find the clarity and confidence you need to communicate your ideas in a way that resonates so you strengthen the business and grow.
Stakeholder Research & Insight
Want to understand where your true value lies and how to craft a message and proposition that resonates?
Client feedback, research and insight projects to help you get to the heart of your message and value proposition and position your business, organisation or internal department for success.
For CEOs and marketing/comms leaders and internal change teams.
Content Guidance & Leadership
Need a game plan for your website and content so you attract more of the work you love to do?
A new website or content marketing drive is a significant investment. If you’re going to spend time working on it, you need a sound strategy and strong leadership. Pinpoint your unique content opportunity and direction, with practical guidance, leadership and editing support to drive the results you need.
For founders, leaders and business development teams.
Writing Workshops
Looking to motivate people to share their expertise and write valuable content?
Tailored group workshops and one-to-one coaching - either online or in the real world - to improve confidence, motivate better writing practices, and inspire closer group working too.
For writers, marketers, business development teams, and subject-matter experts.
Let’s talk.
Why Work With Me?
Understand your business better
“Sonja engaged brilliantly with stakeholders and clients to develop a deep understanding and powerful insights into the company. She helped us to understand ourselves better.”
— Giles Colborne, Founder, cxpartners
Redefine your business
“Sonja’s insight into content strategy is invaluable. What strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organisation to redefine itself.”
— Chris Butler, HOW Interactive Design, Chicago
Embrace content marketing
“Sonja is the person you want at the table, working at a strategic level to help a business understand and embrace content marketing. She can look an MD in eye and make strategic recommendations that will take that business forward. What’s more – she’s a pleasure to work with too.”
— Bryony Thomas, Founder, Watertight Marketing
Results from your website
“If you’re looking to finally get to grips with your digital strategy and start getting a return on your website, I’d thoroughly recommend you contact Sonja.”
— Chris Thurling, Chairman, Bristol Creative Industries
The confidence to make brave changes
“I carry out brand strategy for my clients but I just couldn’t be objective about my own positioning. I thought I just needed Sonja’s gentle coaching style to refine my thoughts, but she did much more than that, she supported me in making some brave changes. I couldn’t make those choices without the confidence that her customer interviews gave me. Having resolved to make some big decisions, Sonja helped me get my messaging, website and content marketing plan right. It has been a massive relief, something that was preoccupying me and taking up far too much headspace has been lifted off my shoulders. Sonja over delivered. I wouldn’t hesitate to recommend her."
— Sue Bush, The Co-Foundry thecofoundry.co.uk
A strong brand that resonates
“Sometimes you can be in something for so long that you lose the ability to communicate clearly about it. We wanted to rebrand and develop a new website, but what should we say? The listening work conducted by Sonja was invaluable. The 1:1s with individuals to understand the organisation from their perspective was so important – it allowed the brand, messaging and website to be built on the back of it. And to be honest, I am convinced that is why our brand is so strong in the eyes of our network – they can see themselves in it. It is their words, their images and their perceptions reflected back at them.”
— Nick Gardham, CEO, Community Organisers www.corganisers.org.uk
