Find the right words

Connect with people, build trust, and get results with valuable content.

Find out how

Marketing that moves people

Your words – your message, the stories you tell and the content you share – are how you connect with the people you wish to serve.

If you want them to resonate, they need to come from a place of clarity and care.

When you ground the work in listening, trust and empathy, your communication becomes a way to build genuine connection and lasting results and impact.

That’s the Valuable Content way: a considered, human approach at the heart of communication strategy.

Whether you’re rethinking your offer, rebuilding your website, or simply stuck in the weeds, I’ll help you find the right words, communicate with clarity, and move forward with confidence.

My approach

Clarity. Confidence. Connection.

  • People having a discussion at a table in a room with large windows and a view outside, with laptops, notebooks, mugs, and papers on the table.

    It starts with listening. Hear from your audience to sharpen your narrative. An outside-in perspective to pinpoint your message and how best to connect.

    RESEARCH & INSIGHT

  • Group of people working on a brainstorming or planning session with colorful sticky notes on a white table, some notes have handwritten words like 'Customer Needs First,' 'Commit,' and 'Our Resources.'

    Define your content opportunity. Turn insight into an actionable website and marketing plan that feels human, helpful, and right. Content that reflects who you are and makes an impact.

    VALUABLE CONTENT STRATEGY

  • Five swimmers in swimsuits and swim caps jumping into a lake from a wooden dock with mountains and a church in the background, sunny day.

    Get the valuable content flowing. Find your voice through tailored coaching or workshops that help you communicate what you do with clarity and confidence.

    CONTENT COACHING

See if I can help

About me

I'm Sonja, a strategist, writer and long-time champion of the Valuable Content approach.

I help people find the right way to express what they do and why it’s important, to drive results. I work with individuals, teams and organisations on projects where the message, the content, and connection really matter. Listening to your audience is at the heart of my approach – the best way to get clarity on your value.

Based in Bristol, I work across the UK and beyond. When I’m not working, you’ll probably find me swimming in cold water somewhere (even in winter). Look out, I sometimes encourage clients to join me too!

Hear my story

Books, maps and more

For nearly 30 years, I’ve been helping people and organisations communicate more clearly with content that’s useful, human, and meaningful.

I co-authored the Valuable Content Marketing book, and I continue to write, teach and collaborate around these ideas.

Download useful resources and explore the book:

Get the book and resources

  • Sonja helps you work out what you want to say. She's a real ally in a difficult world.

    Jane Northcote, author of Making Change Happen

  • More than ever, organisations big or small need re-assurance, insights and direction to help navigate through the markets they operate and reach their audiences. Sonja has a unique ability to articulate and provide clarity as to the right direction an organisation needs to go.

    Simon Swan, Digital Transformation Leader, Met Office

  • Sonja engaged brilliantly with stakeholders and clients to develop powerful insights into the company. She helped us to understand ourselves better.

    Giles Colborne, founder, cxpartners

  • Sonja will help you unlock the true value in what you do, by listening carefully to your intended audience. This is powerful stuff.

    Nick Gardham, CEO, Community Organisers

  • Sonja gets people communicating and marketing what they do – consistently and effectively – in a way they enjoy. Alongside a growing stack of truly valuable content, she leaves people with clarity and confidence in their ideas, and renewed pride and excitement for what they do.

    Chris Thurling, chair of Bristol Creative Industries

  • I hired Sonja to advise me on the development of the new proposition and website for The Get Real Project – one of the best decisions I've ever made.

    Andrea P. Howe, founder, The Get Real Project

  • I hired Sonja to lead the design and development of the University’s first content strategy. The work facilitated improved collaboration between offices - a joined up strategy that cut across internal silos, delivering an approach to our content which was truly student-first.

    Urfan Ali, Head of Digital, University of Bristol

Read case studies

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