Case Studies

From charities to independent experts doing great work, these stories show how I’ve helped organisations to find their voice.

  • A graphic with a speech bubble containing the text 'with you every step of the way', and the word 'withyou' at the bottom left.

    Research and content leadership for WithYou

    National drug, alcohol and mental health charity WithYou has found its voice and is making an impact for those experiencing challenges in their lives. The role I played on their journey was stakeholder research and insight to help shape their brand thinking, then content leadership to deliver their ground-breaking new website.

    Read WithYou's story
  • Green background with white and pink text that reads, 'Together we will be heard, be powerful and make change. For good.' accompanied by small, abstract, connected dot graphics.

    Research and positioning for Community Organisers

    Community Organisers inspires thousands of people to come together and take action on the things they care about. CEO Nick Gardham hired me for community listening and insight to shape decisions on naming, brand message and website, driving this powerful movement forward in the UK.

    Read their story
  • Logo of The Co-Foundry with a circular blue icon and the company's name in blue text.

    Research and positioning for Sue Bush, The Co-Foundry

    Brand strategist, Sue Bush hired me as a listening partner and content coach to help her take big decisions on how the business moved forward. Together we worked on her message, website and content marketing strategy, giving her the confidence to share her ideas and connect with potential clients.

    Read Sue's story
  • A two-part digital graphic: the left side features an inspirational quote with bold and handwritten text emphasizing words like 'curiosity,' 'help,' 'listen,' 'vulnerable,' 'risk,' 'get comfortable,' 'give,' 'yourself,' and 'real'; the right side displays a red and pink geometric background with the phrase 'Get Real' in red, and below it '17 ways to transform your client relationships' in black and red text.

    Positioning and website for Andrea Howe, The Get Real Project

    I’ve worked together with Andrea Howe, founder of US based learning organisation, The Get Real Project, for over a decade. Our journey highlights the power of a long supportive partnership to motivate consistent content excellence and business success.

    Read Andrea's story

  • "The 1:1s with individuals to understand the organisation from their perspective was so important – it allowed the brand, messaging and website to be built on the back of it. I am convinced that is why our brand is so strong in the eyes of our network."

    Nick Gardham, CEO, Community Organisers

  • "More than ever, organisations big or small need re-assurance, insights and direction to help navigate through the markets they operate and reach their audiences. Sonja has a unique ability to articulate and provide clarity as to the right direction an organisation needs to go."

    Simon Swan, Digital Transformation Leader, Met Office

  • "Sonja helps you work out what you want to say. She's a real ally in a difficult world."

    Jane Northcote, author of making change happen

  • "Sonja engaged brilliantly with stakeholders and clients to develop powerful insights into the company. She helped us to understand ourselves better."

    Giles Colborne, founder, cxpartners

  • "Sonja gets people communicating and marketing what they do – consistently and effectively – in a way they enjoy. Alongside a growing stack of truly valuable content, she leaves people with clarity and confidence in their ideas, and renewed pride and excitement for what they do."

    Chris Thurling, chair of Bristol Creative Industries

  • "I hired Sonja to advise me on the development of the new proposition and website for The Get Real Project—one of the best decisions I've ever made."

    Andrea P. Howe, founder, The Get Real Project

  • "I wanted to shift my business model. Sonja’s independent perspective was invaluable in helping me clarify my strengths and the value I provide to clients. Through insightful client interviews, she offered a fresh perspective on my work and helped shape the next steps for my business. Now, I’m aligned with the right clients, delivering work that adds real value. Sonja’s calm, curious approach sparks deep reflection—not just in the moment, but long after. You’ll learn a lot about yourself."

    — Jo Twiselton, change specialist

  • Logo for the Quartet Community Foundation featuring a stylized geometric design and the name in white and purple text on a dark purple background.

    Research & content for Quartet Community Foundation

    Quartet hired me for stakeholder research and insight to help shape their brand thinking, then for content strategy and writing workshops to help them deliver their new website.

    Read the story
  • A woman in an astronaut suit and helmet outdoors at sunset or sunrise.

    Positioning and content coaching for Kerry Harrison

    As Kerry’s content coach, I helped her to move from feeling blocked and frustrated to finding her voice, embracing her multifaceted identity, and building a valuable marketing platform that’s bringing in leads and opportunities.

    Read Kerry's story

Looking for help with your positioning, website and content?

Get in touch