Valuable Content Strategy

Clarity, confidence and connection, built from the outside in.

I’ll help you shape a content strategy that reflects your value, empowers your team, and turns your thinking into content that gets results.

Your content opportunity

Words and ideas matter more than ever, but without joined‑up strategy, they risk being just noise.

If you're investing in a new website, rebrand, or content marketing programme, you deserve a content plan that:

  • Speaks clearly to your audience

  • Energises your team

  • Delivers measurable value

But clarity and confidence rarely come from doing it alone.

Outside-in guidance

As an outside-in strategist, I’ll help you shape valuable content that aligns with your business and resonates with your audience, without fluff.

Using research, internal insight, and client insight, I guide you from messy ideas to a powerful narrative, practical toolkit, and content roadmap you own.

Using an approach rooted in deep listening and research, we’ll find the right way forward together.

The outcome of my work is a stronger business: more of the right inbound enquiries, an easier, joined up sales process and a confident, energised team.

“I hired Sonja and her team to help me develop the new website and content marketing strategy for The Get Real Project - one of the best decisions I’ve ever made. Sonja is thoughtful, conscientious, resourceful, and insightful. I’m absolutely thrilled with what we created together.”
— Andrea P. Howe, founder of The Get Real Project

  • I hired Sonja as a consultant to lead the design and development of the University’s first content strategy. Sonja brought deep content strategy and content marketing expertise and an outside-in view to drive real change. The work facilitated an improved collaboration between offices, for a joined up strategy that cut across internal silos, delivering an approach to our content which was truly student-first.

    Urfan Ali, Web and New Media Manager, University of Bristol

  • I've worked on many website projects throughout my career, but this was the largest and most complex to date. We needed to reach diverse audiences across two nations and multiple locations, conveying a consistent story while respecting local nuances. It's been an enormous task. Engaging Sonja as our content lead was a game-changer!

    Stephen McCulloch, Executive Director of Marketing and Communications, WithYou

  • More than ever, organisations big or small need re-assurance, insights and direction to help navigate through the markets they operate and reach their audiences. Sonja has a unique ability to articulate and provide clarity as to the right direction an organisation needs to go. Not only does Sonja provide the content strategy, but she also takes a practical approach as to what needs to happen day to day and how it meets the needs of an organisation, its employees and winning over the wider requirements and objectives.

    Simon Swan Digital Transformation Leader, Met Office

  • Sonja's insight into content strategy is invaluable, but what strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organization to redefine itself, and her unique blend of warmth, empathy, wit, and intelligence make her the perfect guid. I would recommend her in an instant to any organization needing a perspective on content and digital marketing.

    Chris Butler, Program Director, HOW Interactive Design, Chicago

What you get

  • Research & insight: Team interviews, client feedback, stakeholder mapping

  • Clear messaging: Story frameworks, tone of voice, value propositions

  • Content Planning: Themes, formats, calendar, channel mix

  • Tools & governance: Templates, editorial rhythm, success metrics

  • Workshops & coaching: Guided sessions for alignment, buy-in and confidence-building

Impact you can expect

  • Clear, confident messaging that your team stands behind

  • Stronger client relationships through more relevant, useful communication

  • Greater visibility in your sector, with content that gets noticed

  • Increased inbound leads – the right clients start coming to you

  • Accelerated sales conversations, because clients already ‘get’ what you do

  • Internal momentum around content – no more staring at blank pages

  • A strategy you can actually use – pinned on the wall, not buried in a doc

  • Growth that’s powered by content aligned with your positioning and purpose

About me

I help ambitious, idea-rich teams figure out what they want to say, and shape valuable content that connects, builds trust, and drives real results.

What I bring is a combination of:

  • Commercial experience, from an early career in sales and business development

  • Strategic depth, built over 20 years running one of the UK’s first content strategy consultancies

  • Deep listening and empathy, helping uncover what matters – to you and to your clients

  • A collaborative, energising approach that gets people on board and excited to act

I co-authored the award-winning book Valuable Content Marketing and have shaped strategies for clients including Google, the Met Office, Sustrans, the NHS, and universities across the UK.

I don't just advise from the sidelines. I work with you to co-create a strategy that’s clear, practical, and rooted in your values.

Connect with me on LinkedIn.

Want to make your content valuable?

If you’re looking for strategic guidance on your content challenge, I’d love to see if I can help.

Get in touch by email to book a call.

“Transform your content, transform your business.”

Read: Why content is a catalyst for business transformation