My Blog
Thoughts to help you unlock, shape and communicate your ideas. My best tips, tools and inspiring stories to help you find your voice and change the world for the better.
All I want for Christmas is…
2022 in review. So much life-enhancing warmth and humanity at play in work this year. Here is a grateful shout out to those who have made this working year special for me.
The WHO behind your content matters
“Marketing teams shouldn’t just be creating content, they should be creating creators.” Huge implications for the future of marketing in this idea from Mark Schaefer and Jay Acunzo.
4 cornerstone types of content to build into your content marketing plan
Here are four favourite, foundational content types that clients and customers appreciate, and a useful structure for any good content marketing plan.
How to make your website more trustworthy (a simple model to apply)
How trustworthy is your website? Use this Trust Equation to measure, improve and drive more success from your site.
How the community organising movement in the UK found its voice
How do you get an important message to land? Branding and content marketing lessons from Community Organisers - a valuable case study if you need to communicate an important concept at the heart of all you do.
Customer success stories, not case studies
Your clients and customers want to learn from others like them. Customer success stories - not traditional case studies - are the content they crave. Here’s why, with tips on how to write a great customer success story too.
Lessons for wavering writers from the world of winter swimming
Committing to writing for your business can feel a bit like taking the plunge into cold water - intimidating to say the least! Here are 10 things that hesitant writers can learn from confident winter swimmers to help you dive right in.
How to run a valuable content planning meeting
Want to make content marketing work for your business? One of the best steps you can put in place is a regular content planning meeting (sometimes known as an editorial meeting). Here’s how to run a good meeting and plan forward for content marketing success.
Who do you need on your content marketing team?
To create valuable content consistently and make it work you need to pull together a crack content marketing team, with clear roles and responsibilities. Here are the essential roles that, whatever the size of your organisation, you need to allocate skilled resource to.
Huge content lessons from my 3 worst ever speaking gigs
My 3 worst ever speaking performances revealed. With big lessons we can all learn – as public speakers, and for all forms of content we create and share.
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