My Thinking
Ideas to help you unlock, shape and communicate what you do. Tps, tools and inspiring stories to help you find your voice and change the world for the better.
Acres of diamonds
A useful parable for anyone rethinking what they do in work and life.
Strategy - the sure fire antidote to random acts of content
“Without strategy content is just stuff. And the world has enough stuff.” ~ Arjun Basu
A good content strategy starts with objectives and ends with results. Here’s the process and plan to get you from A to B using the content on your website and beyond.
How to get the content side of your website project right
Websites are primarily a vehicle for the delivery of content, yet many web projects focus on the visual design and functionality at the expense of its content. So, how do you get the content side of your website project right?
Is this content valuable? A checklist
A quick and simple checklist for your content planning to help you decide which content ideas are worth spending time on.
How to write useful service descriptions for your website
When it comes to writing website content, it’s the services pages that often cause the biggest headache. Here’s how to make writing them easier, with some templates to try.
Help, don’t sell. Talk, don’t yell. Show, don’t tell.
'Help, don't sell. Talk, don't yell. Show, don't tell ' - the simple, memorable and powerful mantra behind all effective communication and marketing.
Lessons from Jake Moore, the WHO behind ESET’s awesome content
Content marketing is no longer just about the content, it’s about the person who creates it. The WHO behind your content matters. With Jake Moore as the very human face of ESET’s superb public facing content, they can’t go wrong.
Case study: New brand, new website for Quartet
Quartet Community Foundation came to us with a big question: How do we motivate more people to become involved with us and ensure that our services are relevant to a new generation? Here’s an overview of the rebrand and website project that followed, in collaboration with Sue Bush at The Co-Foundry.
Listening: the key to any successful rebrand project
There’s one major factor that affects the success of any rebrand. Here’s what can go wrong and the special ingredient needed to get your project just right.
One big question to set your year on track
Here’s a simple, question-based exercise to help you set the focus and direction of your work and content this year.
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